Consumer Defensive Sector: Value Investing Analysis

About the Consumer Defensive Sector

Companies that manufacture food, beverages, household and personal products, packaging, or tobacco. Also includes companies that provide services such as education and training services. Companies in this sector include Philip Morris International, Procter & Gamble, and Walmart.

The Consumer Defensive sector groups related businesses that share similar economic characteristics, market dynamics, and competitive forces. By analyzing stocks within this sector, you can compare companies on a more level playing field—making it easier to identify which businesses offer the best value for your investment dollars.

Understanding sector performance helps you evaluate whether individual stocks are cheap or expensive relative to their peers. A P/E ratio that looks high in one sector might be a bargain in another. This context is essential for value investors seeking to calculate realistic expected returns.

Consumer Defensive Stocks: Value Analysis

Below are the stocks we track in the Consumer Defensive sector, with key value investing metrics. If you have special knowledge about this sector, you have an advantage—use these metrics to find stocks that may be trading below their intrinsic value.

Discounted stocks in the index
Company Current Price Current Price Discount
10 years

(FDO )
$0.00 none
Alliance One International
(AOI)
$0.00 none

(ITYBY)
$0.00 none
B&G Foods
(BGS)
$3.73 none
Coca-Cola European Partners plc
(CCEP)
$111.10 none
Keurig Dr Pepper
(KDP)
$31.45 none
Ingredion Incorporated
(INGR)
$101.74 none
Chegg
(CHGG)
$1.08 none
Coty
(COTY)
$2.73 none
United-Guardian
(UG)
$7.13 none
Universal Corporation
(UVV)
$54.80 16.7%
Coca-Cola European Partners plc
(CCE)
$0.00 none
The Kroger Co.
(KR)
$59.87 none
Invesco National AMT-Free Municipal Bond ETF
(PZA)
$22.89 none
Campbell Soup Company
(CPB)
$22.96 26.6%
Costco Wholesale Corporation
(COST)
$974.03 none

(NAFC)
$0.00 none
Corteva
(CTVA)
$90.51 none

(ARDNA)
$0.00 none
Archipelago Learning
(ARCL)
$9.92 none
Walmart
(WMT)
$114.22 none
Ollie's Bargain Outlet Holdings
(OLLI)
$68.97 none

(SLE)
$2.76 none
Five Below
(FIVE)
$207.99 none
Hormel Foods Corporation
(HRL )
$25.56 none
Sprouts Farmers Market
(SFM)
$77.77 none
National Beverage Corp.
(FIZZ)
$32.54 none
Colgate-Palmolive Company
(CL)
$92.73 none
General Mills
(GIS)
$37.65 none
The Procter & Gamble Company
(PG)
$146.10 none
Zovio Inc
(BPI)
$20.61 none
Dollar Tree
(DLTR)
$128.95 none
Natural Grocers by Vitamin Cottage
(NGVC)
$32.98 none
PepsiCo
(PEP)
$143.50 none
Coca-Cola FEMSA, S.A.B. de C.V.
(KOF)
$107.04 71.2%
TAL Education Group
(TAL)
$10.89 none
Lamb Weston Holdings
(LW)
$53.98 none
Calavo Growers
(CVGW)
$26.09 none
WINN DIXIE STORES
(WINN)
$31.36 none
Danone SA
(DANOY)
$16.21 none
Willamette Valley Vineyards
(WVVI)
$2.54 none
The Clorox Company
(CLX)
$99.63 none
Jones Soda Co.
(JSDA)
$0.32 none
Alico
(ALCO)
$37.82 none
Ecolab
(ECL)
$283.70 none
Altria Group
(MO)
$74.92 none
Archer-Daniels-Midland Company
(ADM)
$80.38 none
The Estee Lauder Companies
(EL)
$84.13 none
McCormick & Company, Incorporated
(MKC)
$51.99 none
The J. M. Smucker Company
(SJM)
$126.35 none
Tyson Foods
(TSN)
$61.04 15.5%
The Coca-Cola Company
(KO)
$89.08 none
Constellation Brands
(STZ)
$131.75 none
Sysco Corporation
(SYY)
$85.32 none
Target Corporation
(TGT)
$145.90 none
The Hershey Company
(HSY)
$183.91 none

How to Invest in Consumer Defensive Stocks

Sector-Specific Considerations

When evaluating Consumer Defensive companies, consider these key factors:

  • Sector fundamentals: Is this sector growing, mature, or declining? Growth prospects affect reasonable earnings forecasts.
  • Economic sensitivity: How does this sector perform in different economic conditions? Understanding cyclicality helps you time purchases.
  • Competitive dynamics: Are barriers to entry high or low? Strong moats protect profits and justify premium valuations.
  • Regulatory environment: Does government policy significantly impact this sector? Regulatory changes can create risks or opportunities.
  • Capital intensity: Does the business require heavy capital investment? Capital-light businesses often generate better returns.

✓ Sector Analysis Checklist

  • Compare P/E ratios within the sector
  • Look for strong free cash flow generation
  • Assess debt levels relative to peers
  • Evaluate dividend sustainability
  • Check management track record
  • Calculate margin of safety

Common Sector Pitfalls

  • Chasing last year's hot sector
  • Ignoring sector-wide headwinds
  • Overpaying for market leaders
  • Neglecting competitive threats
  • Failing to diversify across sectors
  • Not understanding the business model