What is Passive Investing? - Investment Guide

What is Passive Investing?

By Ethan Mercer

Financial Technology Analyst • 10+ years in fintech and payments

📖 13 min read

What is passive investing? The simple way to buy and hold stocks, and why it can work well for your portfolio.

If the stock market seems daunting to you, it may be because there are so many choices. Which of the tens of thousands of available stocks is right for you? Which businesses will make money and which are teetering on the edge of bankruptcy?

It's tempting for people to go to a professional money manager for advice—even to make their trades for them—but the fees you pay for this service aren't often worth it. Sure, he or she will pick investments for you and make trades for you, based on an understanding of your goals and risk prospect, but are you getting what you pay for? Are you getting the investments that are right for you, or the investments that someone wants to sell you?

Fortunately, there's a better way: passive investing. Instead of trying to pick individual winners or pay someone to do it, you invest in a diversified portfolio of stocks or bonds through an index fund or ETF (exchange-traded fund). You hold it for the long term. That's it. This approach doesn't take much effort, earns respectable returns, and doesn't waste your money on unnecessary fees.

Passive Investing Defined

Passive investing is a strategy of buying low-cost index funds or ETFs that track a market benchmark, then holding them over a long period of time. Rather than trying to pick individual winners or time the market, you simply match the market's performance. It's characterized by a few important features:

  1. The investments track an index (such as the S&P 500 or Total Market Index) rather than being actively selected
  2. The period of holding tends to be years or decades with minimal trading
  3. Fees are extremely low (typically 0.03-0.10% annually) compared to active management (0.50-1.00%+)
  4. Your returns mirror the market's returns, minus small tracking fees

If you were to start today at age 25, you could put $10,000 in a low-cost S&P 500 index fund and wait 40 years until you retire with a nest egg worth approximately $452,000 (assuming the historical 10% average annual return). That's as simple as this can be. Yet there is nuance to this technique.

Advantages of Passive Investing

Passive investing offers several compelling benefits. Here are the main reasons it works so well for many investors:

Lower Fees

The biggest advantage is cost. Passive index funds have dramatically lower fees than actively managed funds. According to the Investment Company Institute's 2024 data, passive index equity mutual funds charge an average of 0.05% annually in expense ratios, compared to 0.65% for actively managed equity funds. That's a 13x difference in fees.

Over decades of investing, this fee difference compounds dramatically. For example, $100,000 invested for 30 years at an 8% annual return would grow to approximately $1,006,000 with a 0.05% fee, versus $906,000 with a 0.65% fee: a difference of $100,000 lost to fees. Because passive funds simply track an index rather than employing teams of expensive research analysts and portfolio managers, they pass those savings directly to you.

Popular low-cost index funds include the Vanguard S&P 500 Index Fund (VFIAX) with a 0.04% expense ratio and the Fidelity ZERO Total Market Index Fund (FZROX) with a 0% expense ratio.

Tax Efficiency

Because you're not frequently buying and selling securities, passive investing generates far fewer taxable capital gains events than active trading. Index funds typically have portfolio turnover rates of 3-5% annually, compared to 60-100%+ for actively managed funds, according to Morningstar data. You won't trigger short-term capital gains taxes (taxed at ordinary income rates up to 37%) the way an active trader does.

This means more of your returns stay in your portfolio, compounding over time. In taxable brokerage accounts, this tax efficiency can add an extra 0.5-1.0% to your annual after-tax returns. (Note: You may still owe taxes on dividends depending on your account type, though qualified dividends are taxed at preferential rates of 0-20%.)

Simplicity

Passive investing removes the need to research individual stocks or time the market. Pick a couple of good index funds, make the trade, and wait. You're in the investment for the long term; there's no need to check market prices every day. It's easy to continue investing with a strategy such as dollar cost averaging—add $100, $500, or $1000 every month and let your investments grow. If you've already found a great place to put your money, why not keep investing there? This approach is very compatible with dividend reinvesting, which some funds automate for you.

Instant Diversification

When you invest in a broad index fund like the S&P 500, you're instantly owning pieces of 500 large US companies across different sectors. As of December 2025, that includes major holdings like Apple (technology), Microsoft (technology), NVIDIA (semiconductors), Amazon (consumer retail/cloud), Meta (social media), Berkshire Hathaway (financial services), JPMorgan Chase (banking), Johnson & Johnson (healthcare), and ExxonMobil (energy).

This instant diversification reduces risk compared to holding just a few individual stocks. A market downturn in one industry (like technology) is cushioned by strength in others (like healthcare or energy). According to S&P Dow Jones Indices, the S&P 500 spans 11 sectors, preventing overexposure to any single industry's fortunes.

Employer-Sponsored Plans

Passive investing is very compatible with 401(k) accounts through your employer. Most plans let you select from low-cost index funds, such as the S&P 500 index fund or a total market fund. If you leave your employer, you can roll your 401(k) into a self-directed brokerage account and access the entire universe of index funds.

Disadvantages of Passive Investing

You Can't Beat the Market

This is the fundamental tradeoff with passive investing. By definition, a passive index fund will never significantly outperform its benchmark index. If the S&P 500 returns 10%, your S&P 500 index fund will return approximately 9.95% after a 0.05% fee. You won't find years where passive funds dramatically outpace the market.

Interestingly, this limitation is actually an advantage when compared to active management. According to S&P's SPIVA (S&P Indices Versus Active) Scorecard, over 90% of actively managed large-cap US equity funds underperformed the S&P 500 over the 15-year period ending in 2024. The few that do outperform in one period rarely maintain that outperformance consistently. For investors seeking outsized returns through stock picking, passive investing isn't the answer. The data suggests most stock pickers don't beat the market either.

You're Exposed to Full Market Risk

When the market drops, passive investors take the full hit with no hedging strategies. Market downturns happen regularly. According to S&P data, the 2022 bear market saw the S&P 500 fall 18.1% for the year, and the 2020 pandemic crash initially dropped the market 34% from peak to trough before recovering. Seeing your portfolio down 20-30% on paper can be disheartening.

However, if you're investing for the long term and contributing money monthly through dollar-cost averaging, you're actually buying stocks at a discount when prices are low. Market history shows that recoveries consistently follow downturns. The S&P 500 has recovered from every bear market in history, and its long-term trajectory remains upward despite periodic setbacks. Patience is rewarded over decades.

Limited Flexibility

Your choices are limited to the specific index you choose. If you believe a particular sector is overvalued, you can't reduce that exposure in a passive index fund. You're locked into the fund's holdings unless you sell the entire position. This lack of flexibility is the price you pay for low fees and simple execution.

Sector Concentration Risk

Large-cap indices like the S&P 500 can become concentrated in a few mega-cap stocks or sectors. For example, as of late 2025, technology and communication services collectively represent approximately 40% of the S&P 500's total market capitalization, with just the "Magnificent Seven" stocks (Apple, Microsoft, NVIDIA, Amazon, Meta, Alphabet, and Tesla) accounting for nearly 30% of the index's weight.

If you're concerned about this concentration, you might diversify across multiple indices such as a total US market fund (which includes mid-cap and small-cap stocks), international developed markets, emerging markets, and bond indices rather than relying solely on the S&P 500.

How to Get Started with Passive Investing

Choose Your Index

The most popular choice for US investors is the S&P 500, which represents 500 large US companies. Other common options include:

  • Total US Market Index: Covers large-cap, mid-cap, and small-cap stocks (broader diversification than S&P 500)
  • Total Bond Market Index: For fixed-income investors seeking steady returns
  • International Index: Exposure to developed and emerging markets outside the US
  • Target-Date Funds: Automatically adjust from stocks to bonds as you approach retirement

Choose Between an Index Mutual Fund or ETF

Both track indices, but they differ slightly. With an index mutual fund, you buy shares at the end of each trading day. You can set up automatic monthly contributions easily. Minimum investments vary.

ETFs (Exchange-Traded Funds) trade like stocks throughout the day. They have a lower minimum investment (one share), but you pay per-trade commissions (usually $0-10 at major brokers).

For most passive investors, either choice works well. Many people use ETFs for their flexibility and low minimums.

Open a Brokerage Account

Choose a low-cost discount broker such as Vanguard, Fidelity, Charles Schwab, or robo-advisors like Betterment or Wealthfront. These platforms offer commission-free trading on most index funds and ETFs, making it easy and affordable to get started.

If you have an employer-sponsored 401(k) plan, start there first to capture any employer match—that's free money. Most 401(k) plans offer at least one S&P 500 index fund option.

Invest and Rebalance

Once you've chosen your index vehicle, invest your initial lump sum and then set up monthly contributions via automatic transfers. Revisit your portfolio annually and rebalance if your target allocation has drifted significantly.

Passive Investing vs. Active Investing: Where Does Passive Fit?

Factor Passive Investing Active Investing
Average Annual Fee 0.05% 0.65%
Portfolio Turnover 3-5% 60-100%+
Tax Efficiency High (few taxable events) Low (frequent trading)
Time Required Minimal (set and forget) Significant (research & monitoring)
Expected Returns Market return (~10% S&P 500 historical) Varies (90% underperform benchmark)
Risk Management Full market exposure Flexible (hedging possible)
Diversification Instant (500+ stocks in S&P 500) Variable (depends on picks)
Beating the Market No (tracks index) Possible (but rare long-term)

Passive Investing Calculator: See Your Results

Compare how much wealth you could build with passive vs. active investing. Adjust the values below to see the impact of lower fees over time.

Your Inputs

$
$

Total Contributed: $100,000

Passive Investing

(0.05% annual fees)

Total Fees Paid

$1,500

Portfolio Value

$452,000

Investment Gains

$442,000

Active Investing

(0.65% annual fees)

Total Fees Paid

$19,500

Portfolio Value

$385,000

Investment Gains

$375,000

💰

Cost of Active Fees

Extra Fees vs Passive

$18,000

Wealth Lost to Fees

$67,000

Passive portfolio value minus active portfolio value

Fee Impact %

14.8%

Of passive portfolio lost to active management

Is a passive investing strategy compatible with value investing? It can be! Passive investing and value investing aren't mutually exclusive. In fact, many value investors use a hybrid approach. A core holding (50-70%) in a broad index fund like the S&P 500 or total market index provides steady, diversified returns with minimal effort and fees. Active picks (30-50%) as the remainder of the portfolio can be individual stock picks where you apply value investing discipline.

This hybrid strategy lets you enjoy the simplicity and low fees of passive investing while still pursuing higher returns through selective active investing. When you do own individual stocks, you're working with a solid foundation of diversification rather than putting all your eggs in a few baskets.

The long-term returns of passive investing are respectable. According to S&P Dow Jones Indices, the S&P 500 has delivered an average annual return of approximately 10% over the past 50 years (including dividends), though individual 20-year periods have ranged from 6-10% depending on starting and ending dates. If you're capable of and interested in actively managing some of your own investments, targeting higher returns is possible. The simplicity of passive investing, especially in low-cost, low-churn index funds, gives you a real advantage: consistent, market-matching returns without the time, stress, research burden, and fees that active management demands.

Frequently Asked Questions About Passive Investing

What's the difference between passive and active investing?

Passive investing tracks a market index (like the S&P 500) with minimal trading and very low fees (0.03-0.10% annually). Active investing involves selecting individual stocks or funds managed by professionals who try to beat the market, but with higher fees (0.50-1.00%+) and more frequent trading. According to S&P's SPIVA Scorecard, over 90% of actively managed funds underperform their benchmark index over 15 years, making passive investing the more reliable choice for most investors.

How much does passive investing cost?

Passive index funds typically charge 0.03-0.10% in annual expense ratios. For example, the Vanguard S&P 500 Index Fund (VFIAX) charges 0.04%, while Fidelity offers a 0% expense ratio fund (FZROX). This means on a $10,000 investment, you'd pay just $4-10 per year. In contrast, actively managed funds average 0.65% (or $65 per year on $10,000), which compounds to a difference of $100,000+ over 30 years.

Can I lose money with passive investing?

Yes, passive investing carries market risk. When the market drops, your portfolio drops with it. For example, the 2022 bear market saw the S&P 500 fall 18.1%, and the 2020 pandemic crash initially dropped 34%. However, market history shows consistent recoveries. For example, the S&P 500 has recovered from every bear market in its history. If you invest for the long term (10+ years) and continue contributing through downturns via dollar-cost averaging, you're buying at lower prices and positioned to benefit from eventual recoveries.

Should I choose an index mutual fund or an ETF?

Both are excellent choices for passive investing. Index mutual funds let you buy shares at the end of each trading day and easily set up automatic monthly contributions, though minimum investments vary. ETFs trade like stocks throughout the day, have lower minimum investments (just one share), and typically offer commission-free trading at major brokers. For most passive investors focused on long-term buy-and-hold, either works. Many people many prefer ETFs for their flexibility and low entry point.

How do I start passive investing with $1,000?

First, if your employer offers a 401(k) with matching contributions, start there to capture free money. Otherwise, open a commission-free brokerage account at Vanguard, Fidelity, Schwab, or a robo-advisor like Betterment. Choose a low-cost S&P 500 index fund or total market index ETF. Invest your $1,000 as a lump sum, then set up automatic monthly contributions (even $100-200/month adds up). The key is to start early, stay consistent, and resist the urge to sell during market downturns.

What returns can I expect from passive investing?

The S&P 500 has historically delivered approximately 10% average annual returns over the past 50 years (including dividends), though individual 20-year periods have ranged from 6-10% depending on timing. After accounting for a 0.05% expense ratio, you'd expect around 9.95% annually long-term. A $10,000 investment growing at 10% annually for 40 years would reach approximately $452,000. Past performance doesn't guarantee future results, but passive investing ensures you capture whatever the market delivers, minus minimal fees.

Investment Disclaimer

This article is for educational purposes only and does not constitute investment advice. Stock prices, financial metrics, and market conditions change constantly. Company examples are provided for illustration and should not be considered recommendations. Always verify current data from official sources such as company investor relations pages or SEC filings, assess your own risk tolerance and investment objectives, and consult a qualified financial advisor before making investment decisions. Past performance does not guarantee future results.