Trendshare publishes educational articles about investing and a rules-based analysis of public stocks. Because this is information about your money, you should know exactly who produces it, how, and where its limits are. This page says so plainly, including the parts that are less impressive than a big masthead.
Articles are written under the pen name Ethan Mercer. It is a pen name, and we say so on the author page. One person writes, edits, and is responsible for every article. That person is a working software and financial-systems professional, not a registered investment adviser, broker, CFA, CFP, or CPA, and does not claim to be any of those.
There is no outside expert review board. We would rather tell you that than imply otherwise. What we offer instead is a method you can check yourself: every number should be traceable to a source, and every claim should be something you can verify without taking our word for it.
Trendshare is operated by Big Blue Marble, LLC. The business, mailing address, and contact details are on the About page.
We explain concepts (what a margin of safety is, how dividend yield works, what a stop-loss order does) and show worked examples with real numbers. We do not tell you what to buy, we do not know your finances, and nothing here is personal financial, tax, or legal advice. Read the full disclaimer before acting on anything.
The stock pages are produced by the same published algorithm for every company, using cash flow figures from SEC 10-K and 10-Q filings. A human does not hand-pick, rank, or promote individual stocks. The method is described in our financial guidelines.
Here is what we aim for in every article:
We should be candid: Trendshare has more than a decade of articles, and older ones do not all meet this standard yet. Some are short, some cite few outside sources, and some contain examples that have aged. We are working through them, and the update date on each article shows when it was last changed. If an older article is thin, treat it as a starting point and check the primary sources.
We use AI tools to help research, outline, draft, and check articles and the code behind this site. A human reads, edits, and takes responsibility for everything that is published. AI tools are not an authority we cite, and they do not replace verifying a figure against its source.
Each article shows an "Updated" date, which reflects when the article was last changed. That includes small fixes as well as substantive rewrites, so a recent date does not by itself mean the whole piece was re-researched.
If you find an error, an outdated figure, or an unclear explanation, email editorial@trendshare.org and say which article and what you found. Factual corrections are made as soon as we can verify them.
Trendshare is supported by advertising and by affiliate links. Specifically:
We are adding a disclosure to every article that contains affiliate links. Until that is complete, treat any link to Amazon or to a service sign-up page as potentially earning us a commission.
Advertising and affiliate relationships do not decide which stocks are analyzed, how they are scored, or what an article concludes. The stock analysis tools use a fixed method and take no payment to change a result.
Corrections and editorial questions: editorial@trendshare.org. General questions and business contact: info@trendshare.org.
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