Ethan Mercer (pen name)

Ethan Mercer is the pen name of a financial technology analyst and writer who focuses on investing infrastructure, fees, and practical guidance for individual investors. Ethan writes independent, data-driven explainers and tools to help everyday investors make better decisions. This is a pseudonym used to protect personal privacy while providing a consistent body of work.

What I write about

  • Value investing explanations and guidance, especially for novices
  • Practical investing guides for beginners and DIY investors
  • Fee comparisons and calculators (broker fees, advisory fees)
  • Portfolio construction basics and tax-aware investing
  • How to evaluate funds and choose low-cost options

Editorial Standards and Review

All articles by Ethan are produced using Trendshare's editorial process: research, source-citation (where available), independent calculations, and an editorial review for accuracy. For YMYL (Your Money; Your Life/financial) topics we include supporting links to primary sources such as fund prospectuses, SEC filings, and broker fee schedules.

Why a pen name?

The author uses a pen name to protect personal privacy while publishing frank, data-driven analysis. Trendshare is committed to transparency about data sources, methodology, and editorial policies. You can find those details in the site About pages and on individual articles.

Articles by Ethan Mercer

Tax-Optimized Value Investing

Should Value Investors Pursue High-Yield Stocks?

How to Invest in Dogecoin (2025)

What is a Short Squeeze?

Investing During the Coronavirus Pandemic

Contact and Corrections

To suggest corrections or report issues with Ethan's articles, please email editorial@trendshare.org. We respond to factual corrections and update articles with transparent edit notes and dates.