Compounding interest feels like magic especially when your money grows every year. If you invest $1000 at 5% simple interest for 15 years, you'll end up with the $1000 principal plus $750 in interest. That's $1750! If, instead, you invest at 5% annual compound interest, you'll have about $2079. Compounded monthly, you'll have about $2114.

The real magic comes when you earn a *higher* rate of return on your
investment. Instead of investing at 5%, what if you could invest at 8%? 10%?
The money just pours in.

## Why Rate of Return Matters

This is *your* money. You've set it aside for education, retirement,
buying a house, or whatever purpose you decide. That money
is leverage; it buys you freedom.

Value investing helps you find good opportunities. The best way to make money in the stock market is to buy good investments at great prices and sell at a profit. Figuring out the right price for a stock requires you to know how much you want to earn when you sell it.

After you choose your investing goals, you will have a target in mind. You know how much money and time you have to invest. You know the finish line. You have enough information to calculate what gets you from here to there. The magic of time and compounding interest will help.

If you can sell something next year for $1100 and want to make a 10% profit on it, what should you pay for it now? The math is simple. Your price plus ten percent returns equals $1100. $1100 is 110% of your price. Divide $1100 by 110% (divide by 1.1) and you get $1000. This means you must pay no more than $1000 right now to get a 10% return when you sell.

How do you calculate that 10%?

Suppose you've invested $1000. In two years, you sell the investment for $1500 (great job!). You've made $500 in profit as an amazing 50% return. Take 15% of that away (you pay $75 in capital gains taxes), so you're left with $1475. That's a 47.5% return in two years. Not bad! Now account for two years of 3% inflation, and you end up with $1388. That's still not shabby (38.8% return after two years), but it's a lot less than the $1500/50% you had when you started.

Wait, taxes? Inflation? You have to plan for those with your capacity for risk in mind, to find the best return on investment for you.

## Investment Returns Must Beat Inflation

Prices tend to rise over time. Maybe you have a cable bill that keeps going up, or you remember when milk cost less than $2 per gallon. There are many economic reasons why prices rise gradually over time. This is normal economics.

Inflation means that, over time, a dollar is worth a little bit less. Inflation has traditionally been about 2% or 3% a year—much less so since the 2008 financial crisis, but it's a good rule of thumb.

You must understand the implications of inflation for your investments. If you're saving for retirement in 20 or 30 years, inflation will work against you. A million dollars is a lot of money, but it won't buy as much in 20 or 30 years as it will today. (It would have bought a lot more 20 or 30 years ago too.)

If an investment grows more slowly than inflation, you're losing money because your buying power is decreasing. For example, if you need $1000 a month to pay your expenses now and you think those expenses will rise to $1200 when you retire, you'll need to make $1200 a month to pay your bills. Assuming inflation is between 2 and 3% annually, any investment that earns you money over the long term must make at least 3% a year just to break even. A good annual return on stocks beats inflation and taxes and builds your wealth.

Remember that the relationship between the inflation rate and the stock
market is complicated. The market as a whole *should* match or exceed
inflation every year. All those price increases have to go somewhere. That's no
guarantee for every individual stock or the market as a whole in any given
year, however.

## Investment Returns Must Beat Taxes

Taxes are as inevitable as inflation. When you sell most kinds of investments, you'll have to pay taxes on the profit you've made. The specific taxes you will pay depends on the type of investment, how long you held it, your other income, and where you live. For more details, either do the boring research yourself or consult a tax professional.

The broad implication is similar to inflation, however. To calculate your
*effective rate of return*—how your invested money is actually
growing—you must factor in taxes. If, for example, you are subject to US capital gains taxes,
figure that you'll pay 15% taxes on the profit of any investment you sell (if
you hold it for at least a year). The resulting amount is your effective
profit.

You can delay taxes (invest pre-tax income in something like an employer-sponsored 401(k) or a SEP, in the theory that your marginal tax rate will be lower in the future than it is now) or avoid taxes (invest post-tax income in a Roth IRA and avoid paying any taxes on gains in the future), but the government will eventually get its due. Plan for it.

## Investment Returns Must Beat Fees

You're probably paying broker fees for every transaction, and if you're investing in funds instead of stocks, you may be paying additional fees. In particular, mutual funds instead of ETFs tend to have higher fees. If an average mutual fund return on investment is 5% annually and you're paying 2% in fees, you're only getting a 3% return and you need to look elsewhere.

If you're paying no fees for an ETF and you've only paid $4-10 dollars commission for the purchase and the same for the sale, you're already way ahead of investing in funds.

## Average ROI versus Good ROI

ROI, or Return on Investment, measures the efficiency of an investment. For every dollar you put in, what kind of profit can you expect.

This ROI percentage is also useful to compare investments—even if they're not otherwise similar. For example, buying a blue chip stock that raises its dividend every year is different from buying a small cap stock that invests its revenue in growth. The risk profiles for these companies are different. The research you need to do is different between them. Yet comparing only ROI can give you a sense of where you want to focus.

Furthermore, your target rate of return determines which opportunities make sense for you. If you can't buy a stock at the right price, move on and find something better. Assume that the S&P 500 has given an 8-10% annual return amortized over time over the past 50 or 60 years. If that's enough, buy it. Otherwise, you need to find an investment which will beat that. 10% is your goal, but you can do better. How about 12%, after taxes and inflation? (A high rate of return, of course, will beat that, but you'll have to work for it.)

Assume that inflation is an annual 3% and capital gains are 15%. If your
target is a 15% return *before* inflation and taxes, you'll end up with
12.4% return. (If you pay 20% in capital gains taxes, you'll end up with 11.6%
return.)

A really good return on investment for an active investor is 15% annually. It's aggressive, but it's achievable if you put in time to look for bargains. You can double your buying power every six years if you make an average return on investment of 12% after taxes and inflation every year.

More importantly, you can beat the market at that rate. That's your goal.
Anyone promising a reliable and higher investment return is taking big risks.
The best investment returns do take on risk, but *repeatability* is more
important over the long term than one huge winning streak followed by mediocre
or terrible performance.

The average return on investment for most investors may be, sadly, much lower, even 2-3%. Putting your money in a bank account will give you a negative return, after taxes and inflation. So will a CD or a money market account. Investing in Treasury Bills may let you avoid taxes, but in the past few years they've underperformed inflation.

Even the most conservative, tax-free investment strategy of buying municipal bonds can get you 4% tax free every year (depending on whether you pay state or local taxes on your returns). That's 1-2% after inflation—a mediocre return, all things considered, but very conservative. You'll double your money in 35-72 years. You can do better.

For a good stock ROI, use a benchmark of 8%. Putting your money in a simple index fund and letting it grow can get you a pretty consistent 8-10% yearly market returns over the long term, if the market continues to behave as it has for the past several decades. If you're going through the work of choosing your own investments, you deserve to make at least that. Settle for nothing less.

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